At the object level, Fischer-Lichte explains, “linguistic signs are organized by means of emphasis – and pauses – in such a way that the organization can generate respectively different meanings for the linguistic signs” (Fischer-Lichte, 25). At this level the speaker uses this category of signs to stress meaning that is important for the listener. A good example of this can be found towards the end of the main part of Falwell’s service. The main text is about the notion that having a relationship with Jesus is enough in one’s despair – Jesus is all one would ever need. 55 minutes into the service, Falwell refers back to his recent trip to Israel. He states the following:
A couple of days ago I stood at the Wailing Wall, the western wall in Jerusalem, the place where many [Jews] will go and they will go because it’s the closest they can get to the holy of holies. And there, they will write their prayers on a little piece of paper and they will fold them up and they will slide them into the crevasses of that two thousand year old wall. Why? Because they think that’s as close as they can get to God. And as I was sitting there looking at those people doing that, as I saw hundreds upon hundreds of people placing the prayers in the crevasses of the wall, praying at that wall, I couldn’t help but think, how sad it is that they don’t realize that they don’t need to go to a wall to try to get close to God because God can be in their hearts, that Jesus Christ because of what he did on the cross, that he’s alive and he can live in their hearts [audience applauds].
Looking at the last sentence of this segment, starting with “And as I was sitting there...” the words that get clear emphasis are nouns and main verbs: realize – need – God – hearts – Jesus Christ – alive – hearts. Additionally it is worth noting that the word that receives clear emphasis from Falwell in that sentence is the adjective "sad" when talking about Jews.